Trendhim Norway Review 2026: Specs, Taxes, Verdict
Norway's biggest men's accessories address meets two precise questions: what exactly is the gold on a Lucleon chain, and who handles the import VAT?
Trendhim in Norway
Trendhim is one of the most established names in European men's accessories: founded in Denmark in 2007, grown into localised stores including trendhim.no, with more than 5,000 products and a dedicated Norwegian Trustpilot history in the thousands, largely positive. For a Norwegian buyer, it is often the first address that comes to mind for a chain, a watch strap or a gift.
This is not a shop with a reliability problem. Which is exactly why the comparison is worth writing: when the logistics are solid, the useful questions move to the product page and the checkout. What is the gold on a gold chain? What process, what thickness? And since Norway sits outside the EU, who collects the import VAT?
Full transparency: we run Monrich, a men's jewellery brand in the same price band, shipping to Norway. Everything below about Trendhim comes from its published product pages and policies at the time of writing. As a reference while you read, the men's Cuban chains collection shows our side of the comparison.
Quick verdict
As a place to buy men's accessories in Norway, Trendhim earns its reputation: enormous choice, a localised Norwegian store, a 365-day return window that is the longest in the category anywhere, and a two-year warranty against manufacturing defects. For watches, leather and gifts, it is an easy recommendation.
On plated jewellery specifically, the picture is thinner. Lucleon gold chains are listed as stainless steel with a gold-tone finish; the plating process and thickness are not declared on the product pages we checked, and the two-year warranty covers defects, not plating wear. If you want the number printed on every product page, a written 12-month anti-tarnish guarantee and a catalogue built specifically around Cuban and tennis chains, that is the specialist's territory.
Who is Trendhim?
Trendhim is a Danish e-commerce company, not a jewellery house: a curated marketplace of men's accessories with third-party brands alongside house labels.
- Founded: 2007, Denmark; localised Norwegian store at trendhim.no
- Catalogue: 5,000+ products across jewellery, watches, leather goods, ties, glasses
- House jewellery brand: Lucleon (chains, bracelets, rings)
- Chain prices: roughly 450-600 kr for gold-tone steel chains
- Reviews: a dedicated Norwegian Trustpilot history in the thousands, strongly positive on delivery and choice
The business model matters for what follows: a generalist optimises for breadth and logistics. A specialist optimises for one category's spec sheet.
Materials and what is declared
The base is right: stainless steel is the correct metal for everyday jewellery, hypoallergenic and structurally indifferent to water. The open question on any gold piece is the layer on top.
"Gold-tone" is a finish description, not a process declaration. In this price band, an undeclared gold finish on steel is typically standard electroplating in the 0.3-0.5 micron range; it can also be better. The point is that the buyer cannot tell from the page, and the shine claims are not backed by a plating-specific guarantee in writing.
For comparison, the declared standard on every Monrich piece: 316L stainless steel with 18K gold PVD plating at a published 1-2 microns, covered by a written 12-month anti-tarnish guarantee. PVD is the vacuum-deposition family used in watchmaking precisely because it wears slower than standard electroplating. As a general industry rule, plating lifespan scales with thickness, which is why the number belongs on the page.
The Norwegian question: import VAT
Norway sits outside the EU, so every foreign purchase carries the import-VAT question. The serious operators answer it at checkout.
Trendhim runs a localised Norwegian store, and established international shops typically collect Norwegian VAT on low-value goods at checkout through the VOEC arrangement rather than leaving the buyer a surprise at the door. Check the checkout summary on any given order; that line tells you exactly what is prepaid.
The same advice applies to any brand shipping to Norway, ours included: the checkout total is the real price. What no serious shop can do is promise how customs handles a specific parcel, so treat any absolute promise with suspicion and read the checkout instead.
Prices in kroner
Sticker prices are close; the structures differ. Trendhim prices are stable and low; Monrich list prices are similar with a permanent buy-one-get-one-free across the catalogue. Indicative conversions; checkout shows the exact kroner total.
| Piece | Trendhim (Lucleon) | Monrich (list) | Monrich (with BOGO) |
|---|---|---|---|
| 3mm gold chain | ~470 kr | ~540 kr | ~270 kr effective |
| 4-5mm curb / cuban | ~500-550 kr | ~600-1 100 kr | ~300-550 kr effective |
| Chain bracelet | ~420-550 kr | ~540-900 kr | ~270-450 kr effective |
On a two-piece rotation, the effective per-piece price with BOGO undercuts the generalist while adding the declared spec.
Shipping, returns and warranty
Where Trendhim genuinely leads the category:
- Returns: up to 365 days on unused items in intact packaging. The longest policy in the space, by far.
- Warranty: two years against manufacturing defects.
- Shipping: a localised Norwegian store with prices in kroner.
The fine print worth knowing: the 365-day window applies to unused, non-personalised items, and the two-year warranty covers defects rather than plating wear, which is the failure mode that actually retires most gold-tone jewellery. Monrich runs 30-day returns plus the plating-specific guarantee: 12 months, in writing, against visible tarnish under normal wear, with tracked shipping to Norway.
The Norwegian alternatives
Norway's own scene is small but real.
Leo Chevon, based in Oslo, is the one genuine Norwegian D2C in this lane: sterling silver and 18K gold-plated pieces roughly in the 500-1,900 kr band, with an excellent review record on its own store. A strong local choice a notch above this price band, and an honest recommendation if buying Norwegian matters to you.
Edblad, from Sweden, covers minimalist Scandinavian steel with wide distribution and a Norwegian storefront.
Neither publishes a plating process and micron count per piece, which keeps the specialist comparison open: for daily-wear gold chains with the spec printed on every page, the tennis chains and Cuban chains are the direct reference.
Trendhim vs Monrich
| Category | Trendhim | Monrich |
|---|---|---|
| Model | Generalist, 5,000+ products | Specialist, ~30 core pieces |
| Base metal | Stainless steel | 316L stainless steel |
| Gold finish | Gold-tone, process and thickness not declared | 18K gold PVD, 1-2 microns published per piece |
| Plating guarantee | Not plating-specific (2-year defect warranty) | 12 months anti-tarnish, in writing |
| Returns | Up to 365 days, unused items | 30 days |
| Standing offer | Seasonal sales | Permanent buy one get one free |
| Best for | One-basket accessories shopping | Daily-wear chains with a spec sheet |
Neither choice is wrong. They are different purchases wearing the same photo.
Who should buy which?
Buy from Trendhim if:
- You want accessories across several categories in one order
- The 365-day return window matters to how you shop
- You want the lowest sticker on a casual, occasional-wear chain
Buy from Monrich if:
- The chain is the purchase, worn daily, expected to last
- You want the plating process and micron count printed on the page
- You want a wear-specific guarantee in writing, plus BOGO on every order
Frequently asked questions
Is Trendhim a legit shop for Norwegian buyers?
Yes. Trendhim is a Danish company operating since 2007 with a localised Norwegian store, a deep and largely positive Norwegian Trustpilot history, and returns of up to 365 days on unused items.
Do I pay Norwegian import VAT on Trendhim orders?
Norway sits outside the EU, so import VAT applies to foreign purchases. Established shops typically collect it at checkout via the VOEC arrangement; the checkout summary of any given order shows exactly what is prepaid. The same applies to any brand shipping to Norway.
Are Lucleon chains real gold?
No. Lucleon gold chains are stainless steel with a gold-tone finish, which is standard for the price band. The plating process and thickness are not declared on the product pages, which is the main difference versus brands that publish a PVD spec in microns.
What is the difference between gold-tone and PVD plating?
Gold-tone describes the colour; PVD describes the process. PVD deposits the gold in a vacuum chamber into a denser, harder layer, typically 1-2 microns when declared, and wears meaningfully slower than standard electroplating of 0.3-0.5 microns.
What are the best Trendhim alternatives in Norway?
Leo Chevon in Oslo for a genuine Norwegian D2C in silver and 18K plated pieces, Edblad for minimalist Scandinavian steel, and Monrich for daily-wear Cuban and tennis chains with 18K PVD at a published 1-2 microns, a written 12-month guarantee and permanent BOGO.
One category.
Every spec published.
Cuban and tennis chains in 316L stainless steel with 18K gold PVD plating, 1-2 microns declared on every piece. Written 12-month anti-tarnish guarantee, permanent buy one get one free.
Compare the chains → UK shipping 2-4 days / 30-day returns / no customs
